THE MULTINEUROSENSORY PROFILE AS A TOOL FOR ORGANIZATIONAL MANAGEMENT IN SMES IN THE TEXTILE SECTOR

Abstract

The multineurosensory profile has become an emerging tool for organizational management, especially relevant in the context of small and medium-sized enterprises (SMEs). This approach allows managers to integrate perception through different senses—visual, auditory, tactile, olfactory, and gustatory—into their decision-making processes, contributing to a more holistic understanding of market and organizational dynamics. In the textile sector, where product quality, innovation in design and rapid adaptation to consumer trends are decisive, a multineurosensory profile can make a significant difference in the effectiveness of business management. This article discusses how the application of multineurosensory perception, supported by the principles of neuromanagement, can boost the efficiency of SME managers, helping them make more accurate and adaptive decisions. The research is based on a study applied to managers of SMEs in the textile sector in Bogotá, using a quantitative approach to evaluate the influence of the multineurosensory profile on strategic decision-making. The results show that managers with a developed multineurosensory profile have a greater ability to identify and respond to customer needs, adjust production strategies, and optimize the shopping experience. In addition, the integration of the senses in the evaluation of products and in communication with work teams facilitates better internal coordination, boosting creativity and operational efficiency. This approach also allows managers to more effectively manage the uncertainty and risks associated with a volatile market, improving their ability to make decisions in real time.